INTRODUCTION-WHAT IS SEO ?
SEO stands for Search Engine Optimization. SEO is a technique that improves the visibility, status and rank of a webpage, blog or a website in search engines like Google (the most popular among all), BING and YAHOO ,and thus it increases the possibility of users to visit in your website.
- SEO is a powerful
web marketing technique that helps in generating traffic from search engines.
- SEO target
different kind of search ,including video search, image search and local search. Users don’t often click on pages of search results if they are not on the first page of Google or any other search engine, so the site that comes
on the first page is more likely to get huge traffic.
- Basically SEO is all about understanding the way the how search engine works and giving it what it wants.
- SEO is not a process that produces significant result in a few days, or even a month’s like web designing.
White Hat & Black Hat SEO.
White Hat are web designers that follow guidelines and techniques that search engines recommends in order to optimize their website.
Black Hat are web designers that use backdoors, cloaking,
spamming and other methods to optimise their website.
White Hat techniques will help you move up on the search engines,
hence help you to increase your site rank, whereas by using Black Hat techniques, the website is not ranked in search engines (Google) and your domain may be caught for spamming.
WHY WEBSITE, BLOGS NEED SEO?
Majority web sites generate web traffic from search engines, according to the query or phrase provided by user. Search engages maintains the database of websitesand provides best result to user. Whether your site provides content, products, or information, search engines are a primary method of navigation for internet users.Search engine provide targeted visitor to your website and thus it increases publicity, revenue, and exposure like no other. So a successful website must comply functions inevitably related with Search engines.